As far as magazine redesigns go, this is one of the most complex projects we’ve taken on. The Washingtonian reports on and celebrates a world-famous destination city, and the magazine’s new design needed to reflect that. The editors wanted to see multiple versions of the redesign before beginning on the first redesigned issue. After creating three entirely different systems for mastheads, type grids, navigation systems, and everything other visual element of the publication, we were given final approval and began working on The Washingtonian’s new design over the following five months. This is the most comprehensive title redesign we’ve had the pleasure of working on (the issue finished up at 288 pages), and the resulting overhauled magazine reflects the energetic, distinctive qualities of Washington, D.C.

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The future of print and digital leadership is one of both transition and transformation. The older and more established a brand is, the harder that can be to do. That’s why our work with the Washingtonian team was so impressive to us, as they courageously focused on building an enduring brand. To do that well, we guide clients through our strategic brand development process, which expresses itself in not only publication design, but also in how we think about digital strategy and marketing, and the lasting brand identity of a beloved magazine like the Washingtonian. We apply this thinking to all of our publication clients, including Coca Cola Consolidated, Howler, Paste, and Georgia State University.