Stony Brook School believes in “Character before career.” For over a century, this Christian boarding school located on the picturesque north shore of Long Island has cultivated the enrichment and growth of their students not only in academics but their personal character too. The institution needed a redesign to communicate its storied legacy and long-held values to potential new students and families. Our team executed a strategic redesign that embodied their principles by blending timeless, modern design with the cupola to symbolize the school’s heritage. In every detail, we centered Stony Brook’s purpose, people, and place. We commemorated their 100th year with a beautifully bound keepsake coffee table book for the administration, current students and families, and alumni.

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We love the unique challenges of strategic brand development for leading educational institutions like Stony Brook, and the brand campaigns that flow from that work. We’ve loved the opportunities to work with the likes of Stony Brook, Wheaton College, and Georgia State University. We’ve learned through years of experience that the first step is to get really clear on the problem our clients are trying to solve and the vision they are pursuing. Our creative and strategic process is designed to get them from where they are to where they want to go. We discover the problem to solve through research, discovery, interviews, and conversations—and distill it into a clear and actionable plan. We then build custom pathways with timelines, deliverables, and action steps to complete everything on time and on budget.