Bevel knows that being different is a winning strategy. As a trailblazer in the grooming space for men with textured hair and pigmented skin, Walker & Co. captured market share and the attention of P&G which now distributes the brand. Our challenge was to bring that same “different” to store shelves. The brand’s existing packaging was getting lost in the sea of CPG. We built and executed a packaging strategy and redesign that exuded confidence to help Bevel become a household name and stand apart from the competition.

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The Bevel team is truly building something great, and it’s an honor to help a creative brand like theirs to scale and reach a bigger audience. We love building enduring brands like Bevel, Fulton & Roark, and Vibe Kayaks. It’s not easy to get there, of course, but through our strategic brand development process, we dedicate all the time needed to first identify ‘who’ a brand is trying to reach, and then ensure that everything—from the premium packaging to the digital strategy—reaches that audience in delightful ways.