Behind every bottle of Coke in the nation is Coca-Cola Consolidated, the largest bottler that packages and distributes 300 brands and flavors to 14 states located in the Southeast, Midwest, and Mid-Atlantic regions. Their annual report is a business critical need that conveys the financials of the portfolio and well-being of their team. It’s an information dense document that we transformed into a compelling read through modern publication design that incorporates the brand’s iconic colors, bold typography and unexpected photography to highlight the company’s people, purpose and portfolio. We’ve worked together over six years, and no one issue ever looks exactly the same.

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When leading publication design for corporations like Coca-Cola Consolidated, we know how essential it is to keep all stakeholders aligned, so that the brand and the publication are always in sync. This is how we approach all our publication design work with the likes of Paste, the Washingtonian, and Georgia State University. Alignment is something we ensure through our project management team. It’s one thing to deliver excellent design to our clients, but it’s another to manage every aspect of the project with care and diligence. Doing both is our commitment. In building out this annual report, for example, we also build custom pathways with timelines, deliverables, and action steps to complete everything on time and on budget, and to keep all stakeholders on the same page.