Three Taverns Brewery

Imaginarium

Branding
Brand Identity for Atlanta brewery’s second location

Metaleap has served as agency of record for Three Taverns Brewery since the brewery was founded in 2013. Three Taverns delivers a broad range of beer styles, from European influenced sours to barrel-aged clean and wild ales, viscous pastry stouts, and juicy and hazy IPAs. The Imaginarium, Three Tavern’s second location, is equal parts laboratory, brewery, and tasting room. Inspired by Parisian artist salons, curiosity shops and maximalist Florentine cafés, our art direction and design for Three Taverns Imaginarium embodies those lush hideaways where every square inch is meant to be a visual escape hatch into the imagination. Combining neon inside and out, a brand system that elevates both form and function, custom designed wall paper and old-world meets modern typography, the Imaginarium demands that you disconnect from what you know and embrace what’s possible.

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Metaleap has served as agency of record for Three Taverns Brewery since the brewery was founded in 2013. Three Taverns delivers a broad range of beer styles, from European influenced sours to barrel-aged clean and wild ales, viscous pastry stouts, and juicy and hazy IPAs. The Imaginarium, Three Tavern’s second location, is equal parts laboratory, brewery, and tasting room. Inspired by Parisian artist salons, curiosity shops and maximalist Florentine cafés, our art direction and design for Three Taverns Imaginarium embodies those lush hideaways where every square inch is meant to be a visual escape hatch into the imagination. Combining neon inside and out, a brand system that elevates both form and function, custom designed wall paper and old-world meets modern typography, the Imaginarium demands that you disconnect from what you know and embrace what’s possible.

Services:
Creative Direction & Design
Brand Identity
Environmental Design
Merchandise
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